Niall Crowe

Full Stack Marketer, Tech & Start-Up Enthusiast, and Consultant.

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About:

Hello, I'm Niall. I'm an internationally experienced marketing professional with 6+ years of experience across technology, e-commerce, and consulting industries, with a proven track record in scaling marketing strategies to deliver customer value and business growth across EMEA and NA markets.

I have developed an in-depth knowledge of multiple specialisations of marketing, backed by a diverse hands-on experience across industries and international markets. In short, I've helped SMB and enterprise businesses to scale growth and drive revenue by building marketing strategies and seamless customer experiences designed for acquisition and retention. I have experience in B2B and B2C marketing, demand generation, lead generation, user acquisition, performance marketing, project management, and in aligning closely with sales and product teams to drive pipeline and build long-term relationships.
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My interest and engagement in start-ups and entrepreneurship stem from my professional experiences of having worked with a start-up that featured and raised capital on Dragons' Den UK, and in offering freelance marketing services to SMBs. I hold certificates in Y Combinator's Start-Up School and in Private Equity & Venture Capital from Università Bocconi and Coursera. I stay up to date on industry trends, fundraising strategies, and founder and VC insights via LinkedIn, Substack, and X, with some resources listed further below.
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This introduction serves as a quick snapshot of my profile and professional experience. Please reach out to understand more about my background or how I can support you.

Areas of Expertise:

Over the years, I've built up knowledge and skills in various specialisations, enabling me to become a full stack marketer. Some of my skills are listed here below.
  • B2B SaaS Marketing.
  • Product Marketing & Positioning.
  • Start-Ups & Growth Hacking.
  • SQL (PostgreSQL).
  • 0-1 Methodology for Start-Ups.
  • Sales Enablement.
  • Search Engine Optimisation.
  • Brand & Content Marketing.
  • Loyalty & Referral Programs.
  • Influencer Marketing.
  • OOH Advertising.
  • E-commerce.
  • Go-To-Market Strategy.
  • Growth Marketing.
  • Performance Marketing.
  • Demand Generation.
  • Lead Generation.
  • Email Marketing Campaigns.
  • Adobe Creative Cloud.
  • Conversion Rate Optimisation.
  • CRM systems.
  • Attribution Modelling.
  • B2B Events.
  • ABM Marketing.

Languages:

  • English (CEFR C2 or fluent).
  • French (CEFR C1 or professional working proficiency).
  • German (CEFR A2 and working towards CEFR C1).

Memberships:

Membership history:
  • The Irish Business Network of New Zealand
  • The Marketing Club AU/NZ
  • The Marketing Society of Ireland
  • Movember

My Learning Resources & Guides:

I actively use platforms like LinkedIn Learning, Udemy, Coursera, and YouTube to expand my skillset. Each week, I dedicate a few hours to studying French and German to strengthen my language proficiencies. Finally, I use Substack where I read long-form content from founders and CMOs on topics such as B2B SaaS marketing, product-market fit, GTM strategies, start-up growth, and contextual reflections and insights from experienced marketers and founders.

Where to Find Me:

For the quickest response, feel free to reach out to me on LinkedIn where I'm most active. You can find the link via the LinkedIn icon above or via the link here.

©2024 Niall Crowe